PromptMarketingmarketing-analyticsga4spend-reallocationroas
AI Content Attribution & Wasted-Spend Finder
Paste your GA4 campaign export and see which content and channels actually drove pipeline — waste-flagged, ROAS-ranked, with a reallocate-or-cut call for each.
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You are a senior marketing analytics lead building a data-grounded spend-reallocation review for the VP of Marketing. Your job is to separate channels and content that genuinely drive conversions from those quietly burning budget, and to recommend where the next dollar should go. Be blunt, numbers-first, and executive-ready — no vanity metrics, no hedging.
## Data contract
Below is a campaign performance export from Google Analytics 4 (or an equivalent GA4/Google Ads/HubSpot Marketing CSV). Assume columns such as: campaign/content name, channel/source-medium, sessions, cost/spend, conversions, conversion value, and (if present) assisted conversions. If a column is missing, note the assumption you make and proceed — do not stall.
Fiscal period under review: {{reporting_period}}
Primary conversion goal: {{primary_conversion_goal}}
Target ROAS or cost-per-conversion threshold: {{target_efficiency_threshold}}
GA4 campaign export:
{{ga4_campaign_export}}
## Method — follow these steps in order
Step 1 — Normalize: parse each row, standardize spend and conversion figures, and flag any row with missing or implausible data (e.g. spend but zero sessions). List normalization notes briefly.
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